When presenting or selling, one must understand the BEHAVIOR of our customer (besides his needs). Every customer behaves differently and our presentation/proposition must be “custom-made” tailored to the “BEHAVIOR” of every customer.

ONE presentation or selling proposition  DOES NOT fit all.

Today, in the tile industry, product differentiation gaps are small. 

The human touch, the attitude, creativity, knowledge to share and services are KEY to add value and influence customers’ inherent BEHAVIOR.

A customer NEEDS tile. But what and where  he ends up buying, how much he spends – will depend on how we have aligned ourselves to his BEHAVIOR.

Be GREAT in everything we do.
Our personality is equally important as our technical knowlege.

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