When we speak
When we present
When we try to influence someone
We must “FEEL” deeply for things we say
We MUST BELIEVE in it
We must be sincere
There should excitement
There should be enthusiasm
Only then can our proposition move our audience and make them emotionally connected.
Touch their hearts
Serve their needs
Show them WHY our proposition is important and meaningful.
Only then are we adding value and knowledge to our audience.
A well informed customer will be our good customer.