Many many many years ago, to be a great sales professional, perhaps the greatest asset to have would be the ability to talk and present well. This was the needed “communication skill”.

Then, as one progressed to be a Manager or even higher, besides being able to talk well, one must also then be able to write well. Both talking and writing becomes equally important. However, “writing skills” was often neglected or overlooked.

TODAY, in our digital age ; and the creativity one can do on social media, the ability to WRITE and EXPRESS oneself are perhaps equally important if not more so than our ability to talk (or present).

Short/ concise/ captivating messages (artwork) can reach millions of people worldwide by a click of a button. Customers do not even have to see your face nor hear your voice to buy from you.

So, are you good/creative in sharing your ideas/thoughts in written-form or WORDS to seduce your customers ?