Sometimes, when you don’t have a clue how to “do things differently”, then you just have to do “the extra-one-effort”.
Look for that one-more customer. Use one-more hour to read. Use one-hour to walk in the park to clear your thoughts, to think. Use one-hour to google for ideas. Mingle with one-person from another industry/background. Spend one-hour looking at yr spreadsheet to make a story from yr data.
You will be amazed on how that one-extra-effort can shed light to you.
Most importantly, you must enjoy and hv fun in that extra-one-effort.