Is about ME
As a person
My character, my personality
How do I listen and understand
How do I care and know his (my customer) needs
Can I create a need that adds value to his life
Have I served him sincerely
To the best of my ability
Should not be
For the sole purpose of getting a sale
Through deception, coercion, manipulation
Then, I will perhaps
Only tricked him once
Pushed him into a corner once
Annoy him once
There will then be no continuity
Nor repeat orders
I have to respect my customer
Treat him as how I myself would liked to be treated
After all, we are both human beings, he and I
Only at different positions at different times
By the way
The above writings is not only about the “selling profèssion”
In our lives
We are selling everyday
A “customer” could be our spouse, our child, our parent, our siblings or a relative
Hence shouldn’t we avoid deception, coercion and manipulation ?
Shouldn’t we have respect, sincere-care and love ?
Shouldn’t our personal and professional behaviours be aligned ?
Hence not forcing us to wear a mask depending on the roles we play ?
Can we believe the phrase “love our customer and he will love us back” ?
If we can”t love even if we have sincerely tried very hard, then it is best to walk away and move on. I know I can’t sell to everyone nor can I please everyone.
Everyday, I just need to learn to be a better person and be able to add better values (positive qualities and skills) into MY life ; so that I can in return enrich and better serve others who I engage with.
Selling is not about a product or service.
More importantly it is about ME.
My customers, my friends, my colleagues, my family
Are all a reflection of ME.
A reflection of my Heart & my Soul.